For DTC brands doing £400k–£4m per year

Free 30-minute call to find your biggest opportunity across offer, traffic, conversion and retention.

Our own DTC brand, bootstrapped to

£10m a year

  • 01Offer
  • 02Traffic
  • 03Conversion
  • 04Retention

For DTC brands doing £400k–£4m per year

Free 30-minute call to find your biggest opportunity across offer, traffic, conversion and retention.

Our own DTC brand, bootstrapped to

£10m a year

  • 01Offer
  • 02Traffic
  • 03Conversion
  • 04Retention

For DTC brands doing £400k–£4m per year

Free 30-minute call to find your biggest opportunity across offer, traffic, conversion and retention.

£Offer built on margin per order

Our own DTC brand, bootstrapped to

£10m a year

  • 01Offer
  • 02Traffic
  • 03Conversion
  • 04Retention

We're former 8-figure eCommerce founders who've been exactly where you are.

  1. 01Performance marketing
  2. 02Conversion
  3. 03Retention strategy
  4. 04Your numbers
  5. ResultProfitable growth

We look at all of it together, to scale your brand profitably.

LumoSense is like having another co-founder in your business who's already sat on your side of the table.

We're former 8-figure eCommerce founders who've been exactly where you are.

  1. 01Performance marketing
  2. 02Conversion
  3. 03Retention strategy
  4. 04Your numbers
  5. ResultProfitable growth

We look at all of it together, to scale your brand profitably.

LumoSense is like having another co-founder in your business who's already sat on your side of the table.

We're former 8-figure eCommerce founders who've been exactly where you are.

  1. 01Performance marketing
  2. 02Conversion
  3. 03Retention strategy
  4. 04Your numbers
  5. ResultProfitable growth

We look at all of it together, to scale your brand profitably.

LumoSense is like having another co-founder in your business who's already sat on your side of the table.

(01) Sound familiar?

  1. 01

    You're seeing a great ROAS. But there's less cash in the bank than there should be, and your agency can't confidently tell you why.

  2. 02

    You're scaling spend but you're not predictably converting new customers. Your agency keeps celebrating great performance, but you know new customers are the key to growing past £500k months.

  3. 03

    You're closing out multi five-to-six-figure months. But you somehow still can't afford to launch the product you've been planning for months, because customer acquisition costs are too high.

  4. 04

    You haven't got a consistent evergreen strategy, so you dread the quiet months. Summer, January after a big Q4… you need a strategy that can survive the full year, not just Black Friday.

  5. 05

    Performance, creative, conversion and retention sit with four separate teams. So you're paying to win back customers you've already won, because your retention strategy was never set up.

  6. 06

    Your ad account doesn't have a creative strategy that works with the upcoming 2027 algorithm. You've not built clear customer personas, so the algorithm targets the low-hanging fruit.

(01) Sound familiar?

  1. 01

    You're seeing a great ROAS. But there's less cash in the bank than there should be, and your agency can't confidently tell you why.

  2. 02

    You're scaling spend but you're not predictably converting new customers. Your agency keeps celebrating great performance, but you know new customers are the key to growing past £500k months.

  3. 03

    You're closing out multi five-to-six-figure months. But you somehow still can't afford to launch the product you've been planning for months, because customer acquisition costs are too high.

  4. 04

    You haven't got a consistent evergreen strategy, so you dread the quiet months. Summer, January after a big Q4… you need a strategy that can survive the full year, not just Black Friday.

  5. 05

    Performance, creative, conversion and retention sit with four separate teams. So you're paying to win back customers you've already won, because your retention strategy was never set up.

  6. 06

    Your ad account doesn't have a creative strategy that works with the upcoming 2027 algorithm. You've not built clear customer personas, so the algorithm targets the low-hanging fruit.

(01) Sound familiar?

  1. 01

    You're seeing a great ROAS. But there's less cash in the bank than there should be, and your agency can't confidently tell you why.

  2. 02

    You're scaling spend but you're not predictably converting new customers. Your agency keeps celebrating great performance, but you know new customers are the key to growing past £500k months.

  3. 03

    You're closing out multi five-to-six-figure months. But you somehow still can't afford to launch the product you've been planning for months, because customer acquisition costs are too high.

  4. 04

    You haven't got a consistent evergreen strategy, so you dread the quiet months. Summer, January after a big Q4… you need a strategy that can survive the full year, not just Black Friday.

  5. 05

    Performance, creative, conversion and retention sit with four separate teams. So you're paying to win back customers you've already won, because your retention strategy was never set up.

  6. 06

    Your ad account doesn't have a creative strategy that works with the upcoming 2027 algorithm. You've not built clear customer personas, so the algorithm targets the low-hanging fruit.

  • £30mRevenue over a decade with our own brand, Craftovator, peaking at £10m a year
  • £4.5mAd spend on our own brand, our own money on the line
  • £9mRevenue from retention marketing on our own brand
  • 104%Client revenue growth in 90 days, no extra ad spend
  • £30mRevenue over a decade with our own brand, Craftovator, peaking at £10m a year
  • £4.5mAd spend on our own brand, our own money on the line
  • £9mRevenue from retention marketing on our own brand
  • 104%Client revenue growth in 90 days, no extra ad spend
  • £30mRevenue over a decade with our own brand, Craftovator, peaking at £10m a year
  • £4.5mAd spend on our own brand, our own money on the line
  • £9mRevenue from retention marketing on our own brand
  • 104%Client revenue growth in 90 days, no extra ad spend

(02) I see you

Revenue's up, the dashboard looks healthy, people think you're flying.

But inside, you're a hamster on a wheel. Something's always going wrong. Stock's late. Customer service is behind. A bestseller's about to go out of stock, so you're paying extra to get stock in faster just to keep up. Every decision feels reactive, and there's no headspace left to plan anything.

You know deep down not all your SKUs are making you money. You're a bit scared your bestsellers might be the worst ones. You just haven't had the time (or honestly, the confidence) to run the numbers.

Your suppliers, your 3PL and your couriers keep putting their prices up, and you just accept it. You're way bigger than when you started with them, but it still doesn't feel like you've got any say.

You need to order stock. Pay for ads. VAT's due. Payroll's due. And you're juggling it all on numbers nobody's ever properly explained to you.

If it's your first time scaling a brand, it's normal to feel like you're getting every decision wrong. We felt it too.

(02) I see you

Revenue's up, the dashboard looks healthy, people think you're flying.

But inside, you're a hamster on a wheel. Something's always going wrong. Stock's late. Customer service is behind. A bestseller's about to go out of stock, so you're paying extra to get stock in faster just to keep up. Every decision feels reactive, and there's no headspace left to plan anything.

You know deep down not all your SKUs are making you money. You're a bit scared your bestsellers might be the worst ones. You just haven't had the time (or honestly, the confidence) to run the numbers.

Your suppliers, your 3PL and your couriers keep putting their prices up, and you just accept it. You're way bigger than when you started with them, but it still doesn't feel like you've got any say.

You need to order stock. Pay for ads. VAT's due. Payroll's due. And you're juggling it all on numbers nobody's ever properly explained to you.

If it's your first time scaling a brand, it's normal to feel like you're getting every decision wrong. We felt it too.

(02) I see you

Revenue's up, the dashboard looks healthy, people think you're flying.

But inside, you're a hamster on a wheel. Something's always going wrong. Stock's late. Customer service is behind. A bestseller's about to go out of stock, so you're paying extra to get stock in faster just to keep up. Every decision feels reactive, and there's no headspace left to plan anything.

You know deep down not all your SKUs are making you money. You're a bit scared your bestsellers might be the worst ones. You just haven't had the time (or honestly, the confidence) to run the numbers.

Your suppliers, your 3PL and your couriers keep putting their prices up, and you just accept it. You're way bigger than when you started with them, but it still doesn't feel like you've got any say.

You need to order stock. Pay for ads. VAT's due. Payroll's due. And you're juggling it all on numbers nobody's ever properly explained to you.

If it's your first time scaling a brand, it's normal to feel like you're getting every decision wrong. We felt it too.

(03) The team

Mohsin & Annissa · LumoSense

Mohsin & Annissa · LumoSense

  • £10m a yearCraftovator at its peak
  • No investorsOur own money on the line

We didn't learn eCommerce inside an agency. We learned it building our own brand, Craftovator, to £10m a year in revenue.

We've also launched Khana Prep, the UK's first halal meal prep eCommerce brand, which reached £300k in revenue within 18 months on organic alone, and an award-winning escape room business.

We've been through every stage. The early wins that felt massive. The point where growth started eating cash faster than it brought it in.

We've made the mistakes ourselves, so you don't have to.

That's why we're part of LumoSense: to be the team we wish we'd had. When a brand hits a certain size, just spending more on marketing stops working. You need to properly understand your numbers, put guardrails on your ad spend, stop adding costs just to look bigger, and see how things like dispatch times, returns and customer service affect how your ads perform.

We can usually spot the problem before you can, because we've already lived it.

The receipts

  • £10,558,366 in sales, 2021

    £10,558,366 in sales, 2021

  • £908,561 in a single month

    £908,561 in a single month

  • Our warehouse in Slough, Berkshire

    Our warehouse in Slough, Berkshire

(03) The team

Mohsin & Annissa · LumoSense

Mohsin & Annissa · LumoSense

  • £10m a yearCraftovator at its peak
  • No investorsOur own money on the line

We didn't learn eCommerce inside an agency. We learned it building our own brand, Craftovator, to £10m a year in revenue.

We've also launched Khana Prep, the UK's first halal meal prep eCommerce brand, which reached £300k in revenue within 18 months on organic alone, and an award-winning escape room business.

We've been through every stage. The early wins that felt massive. The point where growth started eating cash faster than it brought it in.

We've made the mistakes ourselves, so you don't have to.

That's why we're part of LumoSense: to be the team we wish we'd had. When a brand hits a certain size, just spending more on marketing stops working. You need to properly understand your numbers, put guardrails on your ad spend, stop adding costs just to look bigger, and see how things like dispatch times, returns and customer service affect how your ads perform.

We can usually spot the problem before you can, because we've already lived it.

The receipts

  • £10,558,366 in sales, 2021

    £10,558,366 in sales, 2021

  • £908,561 in a single month

    £908,561 in a single month

  • Our warehouse in Slough, Berkshire

    Our warehouse in Slough, Berkshire

(03) The team

Mohsin & Annissa · LumoSense

Mohsin & Annissa · LumoSense

  • £10m a yearCraftovator at its peak
  • No investorsOur own money on the line

We didn't learn eCommerce inside an agency. We learned it building our own brand, Craftovator, to £10m a year in revenue.

We've also launched Khana Prep, the UK's first halal meal prep eCommerce brand, which reached £300k in revenue within 18 months on organic alone, and an award-winning escape room business.

We've been through every stage. The early wins that felt massive. The point where growth started eating cash faster than it brought it in.

We've made the mistakes ourselves, so you don't have to.

That's why we're part of LumoSense: to be the team we wish we'd had. When a brand hits a certain size, just spending more on marketing stops working. You need to properly understand your numbers, put guardrails on your ad spend, stop adding costs just to look bigger, and see how things like dispatch times, returns and customer service affect how your ads perform.

We can usually spot the problem before you can, because we've already lived it.

The receipts

  • £10,558,366 in sales, 2021

    £10,558,366 in sales, 2021

  • £908,561 in a single month

    £908,561 in a single month

  • Our warehouse in Slough, Berkshire

    Our warehouse in Slough, Berkshire

(04) You've already tried to fix this

“I had an agency and it was working before, but performance has dropped now.”

Sound familiar? Most brands we speak to have already tried to fix this.

The agency worked at first. Then it didn't, and nobody could really explain why. You got reports full of ROAS and top-line revenue, and not much else. The problem is, none of the areas are talking to each other: performance, creative, conversion and retention sit across four different teams.

(04) You've already tried to fix this

“I had an agency and it was working before, but performance has dropped now.”

Sound familiar? Most brands we speak to have already tried to fix this.

The agency worked at first. Then it didn't, and nobody could really explain why. You got reports full of ROAS and top-line revenue, and not much else. The problem is, none of the areas are talking to each other: performance, creative, conversion and retention sit across four different teams.

(04) You've already tried to fix this

“I had an agency and it was working before, but performance has dropped now.”

Sound familiar? Most brands we speak to have already tried to fix this.

The agency worked at first. Then it didn't, and nobody could really explain why. You got reports full of ROAS and top-line revenue, and not much else. The problem is, none of the areas are talking to each other: performance, creative, conversion and retention sit across four different teams.

(05) The Compound Growth Method™

To scale from £1M to £10M a year, it comes down to four things.

And we read all four against how your business actually runs: stock, dispatch times, returns, customer service and supplier costs. They change how your ads perform, and most agencies never ask about them.

  1. 01Pillar

    Offer

    Before we spend a penny on ads, we work out what each product makes you once every cost comes off: shipping, fees, returns, all the boring stuff that quietly eats your margin. How long it takes a new customer to pay you back. What a customer's worth to you over time. Then we work on your offer: bundles, upsells, cross-sells and how you frame your hero product, so people spend more without you giving margin away.

  2. 02Pillar

    Traffic

    We put your most profitable products in front of the right people. We build customer personas from your real customer, purchase and platform data, then create messaging and angles for each one. That's how you keep reaching new people and acquiring customers profitably as you scale, instead of showing the same ads to the same audience.

  3. 03Pillar

    Conversion

    We take ownership after the ad click and maximise your ROI by finding exactly where visitors stall and fix it, with landing pages that match the ad that sent them and a storefront so clear they don't go comparing you to 10 competitors. The result? The traffic you're already paying for works harder, without spending more.

  4. 04Pillar

    Retention

    Email, SMS, loyalty, subscriptions. “No one reads emails” is some of the worst advice out there. Email pushes up your lifetime value, and a higher lifetime value means you can afford to pay more for each new customer. That's how you scale.

  1. 01Offer

    Your offer makes every sale profitable.

  2. 02Traffic

    Traffic brings in the right new customers.

  3. 03Conversion

    Conversion makes every £ of spend work harder.

  4. 04Retention

    Retention brings them back and funds the next new one.

This is the difference between a 6-figure brand capping out on cash flow before scaling to 7 figures, and a brand scaling to 8 figures with healthy margins, controlled acquisition costs and the freedom to reinvest into growth.

  1. 01Performance audit

    A free 30-minute call with Annissa. We ask about your offer, traffic, conversion and retention.

  2. 02Your plan

    On a second call we show you your biggest opportunity and a proposal: what we'd do first, why, and what it costs.

  3. 03Build and launch

    We fix the foundations first: tracking, margins, offer. Then we run the channels you need us in: Meta, Google and TikTok ads, your Shopify store, email and SMS in Klaviyo.

  4. 04Every week

    Daily Slack support Mon–Fri. A written report every Monday: what's working, what we're changing, what we need from you. A strategy call every two weeks.

(05) The Compound Growth Method™

To scale from £1M to £10M a year, it comes down to four things.

And we read all four against how your business actually runs: stock, dispatch times, returns, customer service and supplier costs. They change how your ads perform, and most agencies never ask about them.

  1. 01Pillar

    Offer

    Before we spend a penny on ads, we work out what each product makes you once every cost comes off: shipping, fees, returns, all the boring stuff that quietly eats your margin. How long it takes a new customer to pay you back. What a customer's worth to you over time. Then we work on your offer: bundles, upsells, cross-sells and how you frame your hero product, so people spend more without you giving margin away.

  2. 02Pillar

    Traffic

    We put your most profitable products in front of the right people. We build customer personas from your real customer, purchase and platform data, then create messaging and angles for each one. That's how you keep reaching new people and acquiring customers profitably as you scale, instead of showing the same ads to the same audience.

  3. 03Pillar

    Conversion

    We take ownership after the ad click and maximise your ROI by finding exactly where visitors stall and fix it, with landing pages that match the ad that sent them and a storefront so clear they don't go comparing you to 10 competitors. The result? The traffic you're already paying for works harder, without spending more.

  4. 04Pillar

    Retention

    Email, SMS, loyalty, subscriptions. “No one reads emails” is some of the worst advice out there. Email pushes up your lifetime value, and a higher lifetime value means you can afford to pay more for each new customer. That's how you scale.

  1. 01Offer

    Your offer makes every sale profitable.

  2. 02Traffic

    Traffic brings in the right new customers.

  3. 03Conversion

    Conversion makes every £ of spend work harder.

  4. 04Retention

    Retention brings them back and funds the next new one.

This is the difference between a 6-figure brand capping out on cash flow before scaling to 7 figures, and a brand scaling to 8 figures with healthy margins, controlled acquisition costs and the freedom to reinvest into growth.

  1. 01Performance audit

    A free 30-minute call with Annissa. We ask about your offer, traffic, conversion and retention.

  2. 02Your plan

    On a second call we show you your biggest opportunity and a proposal: what we'd do first, why, and what it costs.

  3. 03Build and launch

    We fix the foundations first: tracking, margins, offer. Then we run the channels you need us in: Meta, Google and TikTok ads, your Shopify store, email and SMS in Klaviyo.

  4. 04Every week

    Daily Slack support Mon–Fri. A written report every Monday: what's working, what we're changing, what we need from you. A strategy call every two weeks.

(05) The Compound Growth Method™

To scale from £1M to £10M a year, it comes down to four things.

And we read all four against how your business actually runs: stock, dispatch times, returns, customer service and supplier costs. They change how your ads perform, and most agencies never ask about them.

  1. 01Pillar

    Offer

    Before we spend a penny on ads, we work out what each product makes you once every cost comes off: shipping, fees, returns, all the boring stuff that quietly eats your margin. How long it takes a new customer to pay you back. What a customer's worth to you over time. Then we work on your offer: bundles, upsells, cross-sells and how you frame your hero product, so people spend more without you giving margin away.

  2. 02Pillar

    Traffic

    We put your most profitable products in front of the right people. We build customer personas from your real customer, purchase and platform data, then create messaging and angles for each one. That's how you keep reaching new people and acquiring customers profitably as you scale, instead of showing the same ads to the same audience.

  3. 03Pillar

    Conversion

    We take ownership after the ad click and maximise your ROI by finding exactly where visitors stall and fix it, with landing pages that match the ad that sent them and a storefront so clear they don't go comparing you to 10 competitors. The result? The traffic you're already paying for works harder, without spending more.

  4. 04Pillar

    Retention

    Email, SMS, loyalty, subscriptions. “No one reads emails” is some of the worst advice out there. Email pushes up your lifetime value, and a higher lifetime value means you can afford to pay more for each new customer. That's how you scale.

  1. 01Offer

    Your offer makes every sale profitable.

  2. 02Traffic

    Traffic brings in the right new customers.

  3. 03Conversion

    Conversion makes every £ of spend work harder.

  4. 04Retention

    Retention brings them back and funds the next new one.

This is the difference between a 6-figure brand capping out on cash flow before scaling to 7 figures, and a brand scaling to 8 figures with healthy margins, controlled acquisition costs and the freedom to reinvest into growth.

  1. 01Performance audit

    A free 30-minute call with Annissa. We ask about your offer, traffic, conversion and retention.

  2. 02Your plan

    On a second call we show you your biggest opportunity and a proposal: what we'd do first, why, and what it costs.

  3. 03Build and launch

    We fix the foundations first: tracking, margins, offer. Then we run the channels you need us in: Meta, Google and TikTok ads, your Shopify store, email and SMS in Klaviyo.

  4. 04Every week

    Daily Slack support Mon–Fri. A written report every Monday: what's working, what we're changing, what we need from you. A strategy call every two weeks.

(06) Proof

A fashion brand

Email was making 6% of revenue, the pop-up was converting 0.8% of visitors, and the Meta pixel was counting sales that never happened. We fixed the tracking, rebuilt the positioning and email flows around why their customers buy and return, and relaunched the ads on clean data. Less than three weeks later, sales were up 66% on the same time last year.

  • 66%Sales up on the same time last year
  • £18Cost per new customer, against a £24 target
  • 6% → 16%Of revenue from email
  • 0.8% → 9.8%Pop-up sign-up rate

(06) Proof

A fashion brand

Email was making 6% of revenue, the pop-up was converting 0.8% of visitors, and the Meta pixel was counting sales that never happened. We fixed the tracking, rebuilt the positioning and email flows around why their customers buy and return, and relaunched the ads on clean data. Less than three weeks later, sales were up 66% on the same time last year.

  • 66%Sales up on the same time last year
  • £18Cost per new customer, against a £24 target
  • 6% → 16%Of revenue from email
  • 0.8% → 9.8%Pop-up sign-up rate

(06) Proof

A fashion brand

Email was making 6% of revenue, the pop-up was converting 0.8% of visitors, and the Meta pixel was counting sales that never happened. We fixed the tracking, rebuilt the positioning and email flows around why their customers buy and return, and relaunched the ads on clean data. Less than three weeks later, sales were up 66% on the same time last year.

  • 66%Sales up on the same time last year
  • £18Cost per new customer, against a £24 target
  • 6% → 16%Of revenue from email
  • 0.8% → 9.8%Pop-up sign-up rate

A women's health supplement brand

They'd tried multiple agencies and freelancers, and none could get the business growing again. We didn't run ads in week one. We worked on the offer first: how products were bundled, what we cross-sold and how the hero product was framed. Within 90 days revenue had more than doubled.

  • 104%Revenue growth in 90 days
  • £0Extra ad spend
  • 40%Of revenue from email

Hear it from the client

A women's health supplement brand

They'd tried multiple agencies and freelancers, and none could get the business growing again. We didn't run ads in week one. We worked on the offer first: how products were bundled, what we cross-sold and how the hero product was framed. Within 90 days revenue had more than doubled.

  • 104%Revenue growth in 90 days
  • £0Extra ad spend
  • 40%Of revenue from email

Hear it from the client

A women's health supplement brand

They'd tried multiple agencies and freelancers, and none could get the business growing again. We didn't run ads in week one. We worked on the offer first: how products were bundled, what we cross-sold and how the hero product was framed. Within 90 days revenue had more than doubled.

  • 104%Revenue growth in 90 days
  • £0Extra ad spend
  • 40%Of revenue from email

Hear it from the client

(07) How to work with us

We take on 5 brands per quarter. Book your performance audit and you'll speak to Annissa directly.

  • Call one, 30 minutes: we ask about your business across offer, traffic, conversion and retention.
  • Then we work out where your biggest opportunity is.
  • Call two: we walk you through it, with a proposal.
  • If we're a good fit, we'll tell you exactly what we'd do and why
  • If we're not, we'll tell you that too

(07) How to work with us

We take on 5 brands per quarter. Book your performance audit and you'll speak to Annissa directly.

  • Call one, 30 minutes: we ask about your business across offer, traffic, conversion and retention.
  • Then we work out where your biggest opportunity is.
  • Call two: we walk you through it, with a proposal.
  • If we're a good fit, we'll tell you exactly what we'd do and why
  • If we're not, we'll tell you that too

(07) How to work with us

We take on 5 brands per quarter. Book your performance audit and you'll speak to Annissa directly.

  • Call one, 30 minutes: we ask about your business across offer, traffic, conversion and retention.
  • Then we work out where your biggest opportunity is.
  • Call two: we walk you through it, with a proposal.
  • If we're a good fit, we'll tell you exactly what we'd do and why
  • If we're not, we'll tell you that too
Choose your time

Opens Annissa's calendar. 30 minutes, free.

Not ready to book a call?

Not ready to book a call?

Send us a few details and we’ll get back to you within one working day.

(08) FAQ

Still unsure?

Talk it through on a call.

We'll go through your numbers and tell you straight if we're a fit.

Book your performance audit

DTC brands doing £400k–£4m a year, with a product that already sells and paid ads already running, who want to become category leaders and have hit a ceiling or seen profit take a hit. Founders who make decisions on data, not gut.

(08) FAQ

Still unsure?

Talk it through on a call.

We'll go through your numbers and tell you straight if we're a fit.

Book your performance audit

DTC brands doing £400k–£4m a year, with a product that already sells and paid ads already running, who want to become category leaders and have hit a ceiling or seen profit take a hit. Founders who make decisions on data, not gut.

(08) FAQ

Still unsure?

Talk it through on a call.

We'll go through your numbers and tell you straight if we're a fit.

Book your performance audit

DTC brands doing £400k–£4m a year, with a product that already sells and paid ads already running, who want to become category leaders and have hit a ceiling or seen profit take a hit. Founders who make decisions on data, not gut.

LumoSense footer

Growth for 6–7 figure eCommerce brands, from people who've built one. Offer, traffic, conversion and retention, all reading off the same numbers.

Book your performance audit