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For DTC brands doing £400k–£4m per year
We grew our own brand to £10m a year,now we help you grow yours,and actually keep the profit.
For DTC brands doing £400k–£4m per year
We grew our own brand to £10m a year,now we help you grow yours,and actually keep the profit.
For DTC brands doing £400k–£4m per year
We grew our own brand to £10m a year,now we help you grow yours,and actually keep the profit.
LumoSense is like having another co-founder in your business who's already sat on your side of the table.
We're not a marketing agency.
We're former 8-figure eCommerce founders who've been exactly where you are.
- 01Performance marketingMeta · Ad Creatives · Google · TikTok+
- 02ConversionShopify CRO · Landing pages+
- 03Retention strategyEmail · SMS · Loyalty · Subscriptions+
- 04Your numbersProfit · Cash flow · Forecasting=
- ResultProfitable growth
LumoSense is like having another co-founder in your business who's already sat on your side of the table.
We're not a marketing agency.
We're former 8-figure eCommerce founders who've been exactly where you are.
- 01Performance marketingMeta · Ad Creatives · Google · TikTok+
- 02ConversionShopify CRO · Landing pages+
- 03Retention strategyEmail · SMS · Loyalty · Subscriptions+
- 04Your numbersProfit · Cash flow · Forecasting=
- ResultProfitable growth
LumoSense is like having another co-founder in your business who's already sat on your side of the table.
We're not a marketing agency.
We're former 8-figure eCommerce founders who've been exactly where you are.
- 01Performance marketingMeta · Ad Creatives · Google · TikTok+
- 02ConversionShopify CRO · Landing pages+
- 03Retention strategyEmail · SMS · Loyalty · Subscriptions+
- 04Your numbersProfit · Cash flow · Forecasting=
- ResultProfitable growth
- £30mRevenue over a decade with our own brand, Craftovator, peaking at £10m a year
- £4.5mAd spend on our own brand, our own money on the line
- £9mRevenue from retention marketing on our own brand
- 104%Client revenue growth in 90 days, no extra ad spend
- £30mRevenue over a decade with our own brand, Craftovator, peaking at £10m a year
- £4.5mAd spend on our own brand, our own money on the line
- £9mRevenue from retention marketing on our own brand
- 104%Client revenue growth in 90 days, no extra ad spend
- £30mRevenue over a decade with our own brand, Craftovator, peaking at £10m a year
- £4.5mAd spend on our own brand, our own money on the line
- £9mRevenue from retention marketing on our own brand
- 104%Client revenue growth in 90 days, no extra ad spend
(01) Sound familiar?
You're building an eight-figure brand. Your current setup can only take you so far.
- 01
A plan for the whole year
You want growth you can plan around: a strategy that holds up in summer and Q1, not just Black Friday, and the cash to launch the product you've been planning for months. Right now that cash never quite builds up.
- 02
Ads behind your most profitable products
You want your ad spend behind the products that make you the most money. Right now it mostly goes behind your bestsellers, and you haven't had the time to check they're the ones actually paying for your growth.
- 03
Numbers you can make decisions on
Your ROAS looks great, and you want to see it in the bank too. You want to know your margin, your cash flow and what a customer is worth, so ordering stock, paying for ads, VAT and payroll stop feeling like guesswork.
- 04
One joined-up strategy
Your ads, store, emails and texts should work as one system. When they sit with separate people, you end up paying to win back customers you'd already won.
- 05
A steady flow of new customers
You know new customers are what gets you to £500k months. You want clear customer personas and fresh creative angles for each one, so your ads keep reaching new people, not the same audience over and over.
- 06
A partner who understands the numbers
Your agency can run ads. You want someone who can also tell you why there's less cash in the bank than your ROAS suggests, and what to do about it.
If it's your first time scaling a brand, it's normal to want the right team around you. Nobody gets to eight figures knowing everything.
Free 30 minutes with Annissa.
(01) Sound familiar?
You're building an eight-figure brand. Your current setup can only take you so far.
- 01
A plan for the whole year
You want growth you can plan around: a strategy that holds up in summer and Q1, not just Black Friday, and the cash to launch the product you've been planning for months. Right now that cash never quite builds up.
- 02
Ads behind your most profitable products
You want your ad spend behind the products that make you the most money. Right now it mostly goes behind your bestsellers, and you haven't had the time to check they're the ones actually paying for your growth.
- 03
Numbers you can make decisions on
Your ROAS looks great, and you want to see it in the bank too. You want to know your margin, your cash flow and what a customer is worth, so ordering stock, paying for ads, VAT and payroll stop feeling like guesswork.
- 04
One joined-up strategy
Your ads, store, emails and texts should work as one system. When they sit with separate people, you end up paying to win back customers you'd already won.
- 05
A steady flow of new customers
You know new customers are what gets you to £500k months. You want clear customer personas and fresh creative angles for each one, so your ads keep reaching new people, not the same audience over and over.
- 06
A partner who understands the numbers
Your agency can run ads. You want someone who can also tell you why there's less cash in the bank than your ROAS suggests, and what to do about it.
If it's your first time scaling a brand, it's normal to want the right team around you. Nobody gets to eight figures knowing everything.
Free 30 minutes with Annissa.
(01) Sound familiar?
You're building an eight-figure brand. Your current setup can only take you so far.
- 01
A plan for the whole year
You want growth you can plan around: a strategy that holds up in summer and Q1, not just Black Friday, and the cash to launch the product you've been planning for months. Right now that cash never quite builds up.
- 02
Ads behind your most profitable products
You want your ad spend behind the products that make you the most money. Right now it mostly goes behind your bestsellers, and you haven't had the time to check they're the ones actually paying for your growth.
- 03
Numbers you can make decisions on
Your ROAS looks great, and you want to see it in the bank too. You want to know your margin, your cash flow and what a customer is worth, so ordering stock, paying for ads, VAT and payroll stop feeling like guesswork.
- 04
One joined-up strategy
Your ads, store, emails and texts should work as one system. When they sit with separate people, you end up paying to win back customers you'd already won.
- 05
A steady flow of new customers
You know new customers are what gets you to £500k months. You want clear customer personas and fresh creative angles for each one, so your ads keep reaching new people, not the same audience over and over.
- 06
A partner who understands the numbers
Your agency can run ads. You want someone who can also tell you why there's less cash in the bank than your ROAS suggests, and what to do about it.
If it's your first time scaling a brand, it's normal to want the right team around you. Nobody gets to eight figures knowing everything.
Free 30 minutes with Annissa.
(02) The team
Hi, we're Mohsin and Annissa.
Mohsin & Annissa · LumoSense
- £10m a yearCraftovator at its peak
- No investorsOur own money on the line
We didn't learn eCommerce inside an agency. We learned it building our own brand, Craftovator, to £10m a year in revenue.
We've also launched Khana Prep, the UK's first halal meal prep eCommerce brand, which reached £300k in revenue within 18 months on organic alone, and an award-winning escape room business.
We've been through every stage. The early wins that felt massive. The point where growth started eating cash faster than it brought it in.
We've made the mistakes ourselves, so you don't have to.
That's why we're part of LumoSense: to be the team we wish we'd had. When a brand hits a certain size, just spending more on marketing stops working. You need to properly understand your numbers, put guardrails on your ad spend, stop adding costs just to look bigger, and see how things like dispatch times, returns and customer service affect how your ads perform.
We can usually spot the opportunity before you can, because we've already been there.
Let's find yours.
Book your performance auditBook your performance audit1+1The receipts
£10,558,366 in sales, 2021
£908,561 in a single month
Our warehouse in Slough, Berkshire
(02) The team
Hi, we're Mohsin and Annissa.
Mohsin & Annissa · LumoSense
- £10m a yearCraftovator at its peak
- No investorsOur own money on the line
We didn't learn eCommerce inside an agency. We learned it building our own brand, Craftovator, to £10m a year in revenue.
We've also launched Khana Prep, the UK's first halal meal prep eCommerce brand, which reached £300k in revenue within 18 months on organic alone, and an award-winning escape room business.
We've been through every stage. The early wins that felt massive. The point where growth started eating cash faster than it brought it in.
We've made the mistakes ourselves, so you don't have to.
That's why we're part of LumoSense: to be the team we wish we'd had. When a brand hits a certain size, just spending more on marketing stops working. You need to properly understand your numbers, put guardrails on your ad spend, stop adding costs just to look bigger, and see how things like dispatch times, returns and customer service affect how your ads perform.
We can usually spot the opportunity before you can, because we've already been there.
Let's find yours.
Book your performance auditBook your performance audit1+1The receipts
£10,558,366 in sales, 2021
£908,561 in a single month
Our warehouse in Slough, Berkshire
(02) The team
Hi, we're Mohsin and Annissa.
Mohsin & Annissa · LumoSense
- £10m a yearCraftovator at its peak
- No investorsOur own money on the line
We didn't learn eCommerce inside an agency. We learned it building our own brand, Craftovator, to £10m a year in revenue.
We've also launched Khana Prep, the UK's first halal meal prep eCommerce brand, which reached £300k in revenue within 18 months on organic alone, and an award-winning escape room business.
We've been through every stage. The early wins that felt massive. The point where growth started eating cash faster than it brought it in.
We've made the mistakes ourselves, so you don't have to.
That's why we're part of LumoSense: to be the team we wish we'd had. When a brand hits a certain size, just spending more on marketing stops working. You need to properly understand your numbers, put guardrails on your ad spend, stop adding costs just to look bigger, and see how things like dispatch times, returns and customer service affect how your ads perform.
We can usually spot the opportunity before you can, because we've already been there.
Let's find yours.
Book your performance auditBook your performance audit1+1The receipts
£10,558,366 in sales, 2021
£908,561 in a single month
Our warehouse in Slough, Berkshire
(03) How we're different
We work differently to agencies.
Most agencies report on ROAS and top-line revenue, with performance, creative, conversion and retention split across separate teams. We've sat on the brand side, so we run all four as one team, working from one set of numbers.
(03) How we're different
We work differently to agencies.
Most agencies report on ROAS and top-line revenue, with performance, creative, conversion and retention split across separate teams. We've sat on the brand side, so we run all four as one team, working from one set of numbers.
(03) How we're different
We work differently to agencies.
Most agencies report on ROAS and top-line revenue, with performance, creative, conversion and retention split across separate teams. We've sat on the brand side, so we run all four as one team, working from one set of numbers.
(04) The Compound Growth Method™
We don't start with the ads. We start with the numbers.
To scale from £1M to £10M a year, it comes down to four things.
We read all four against how your business actually runs: stock, dispatch, returns and supplier costs. They change how your ads perform, and most agencies never ask.
- 01Pillar
Offer
Before we spend a penny on ads, we work out what each product really makes you after shipping, fees and returns, how long a new customer takes to pay you back, and what they're worth over time. Then we build bundles, upsells and cross-sells so people spend more without you giving margin away.
- 02Pillar
Traffic
We put your most profitable products in front of the right people. We build customer personas from your real customer, purchase and platform data, then create messaging and angles for each one. That's how you keep reaching new people and acquiring customers profitably as you scale, instead of showing the same ads to the same audience.
- 03Pillar
Conversion
We take ownership after the click. We find where visitors stall and fix it, with landing pages that match the ad and a store clear enough that they don't go comparing you to ten competitors. The traffic you already pay for works harder.
- 04Pillar
Retention
Email, SMS, loyalty, subscriptions. “No one reads emails” is some of the worst advice out there. Email pushes up your lifetime value, and a higher lifetime value means you can afford to pay more for each new customer. That's how you scale.
Why it compounds
- 01Offer
Your offer makes every sale profitable.
- 02Traffic
Traffic brings in the right new customers.
- 03Conversion
Conversion makes every £ of spend work harder.
- 04Retention
Retention brings them back and funds the next new one.
(04) The Compound Growth Method™
We don't start with the ads. We start with the numbers.
To scale from £1M to £10M a year, it comes down to four things.
We read all four against how your business actually runs: stock, dispatch, returns and supplier costs. They change how your ads perform, and most agencies never ask.
- 01Pillar
Offer
Before we spend a penny on ads, we work out what each product really makes you after shipping, fees and returns, how long a new customer takes to pay you back, and what they're worth over time. Then we build bundles, upsells and cross-sells so people spend more without you giving margin away.
- 02Pillar
Traffic
We put your most profitable products in front of the right people. We build customer personas from your real customer, purchase and platform data, then create messaging and angles for each one. That's how you keep reaching new people and acquiring customers profitably as you scale, instead of showing the same ads to the same audience.
- 03Pillar
Conversion
We take ownership after the click. We find where visitors stall and fix it, with landing pages that match the ad and a store clear enough that they don't go comparing you to ten competitors. The traffic you already pay for works harder.
- 04Pillar
Retention
Email, SMS, loyalty, subscriptions. “No one reads emails” is some of the worst advice out there. Email pushes up your lifetime value, and a higher lifetime value means you can afford to pay more for each new customer. That's how you scale.
Why it compounds
- 01Offer
Your offer makes every sale profitable.
- 02Traffic
Traffic brings in the right new customers.
- 03Conversion
Conversion makes every £ of spend work harder.
- 04Retention
Retention brings them back and funds the next new one.
(04) The Compound Growth Method™
We don't start with the ads. We start with the numbers.
To scale from £1M to £10M a year, it comes down to four things.
We read all four against how your business actually runs: stock, dispatch, returns and supplier costs. They change how your ads perform, and most agencies never ask.
- 01Pillar
Offer
Before we spend a penny on ads, we work out what each product really makes you after shipping, fees and returns, how long a new customer takes to pay you back, and what they're worth over time. Then we build bundles, upsells and cross-sells so people spend more without you giving margin away.
- 02Pillar
Traffic
We put your most profitable products in front of the right people. We build customer personas from your real customer, purchase and platform data, then create messaging and angles for each one. That's how you keep reaching new people and acquiring customers profitably as you scale, instead of showing the same ads to the same audience.
- 03Pillar
Conversion
We take ownership after the click. We find where visitors stall and fix it, with landing pages that match the ad and a store clear enough that they don't go comparing you to ten competitors. The traffic you already pay for works harder.
- 04Pillar
Retention
Email, SMS, loyalty, subscriptions. “No one reads emails” is some of the worst advice out there. Email pushes up your lifetime value, and a higher lifetime value means you can afford to pay more for each new customer. That's how you scale.
Why it compounds
- 01Offer
Your offer makes every sale profitable.
- 02Traffic
Traffic brings in the right new customers.
- 03Conversion
Conversion makes every £ of spend work harder.
- 04Retention
Retention brings them back and funds the next new one.
(05) Proof
A fashion brand
Sales up 66% on last year. New customers at £18 against a £24 target.
Email was making 6% of revenue, the pop-up was converting 0.8% of visitors, and the Meta pixel was counting sales that never happened. We fixed the tracking, rebuilt the positioning and email flows around why their customers buy and return, and relaunched the ads on clean data. Less than three weeks later, sales were up 66% on the same time last year.
- 66%Sales up on the same time last year
- £18Cost per new customer, against a £24 target
- 6% → 16%Of revenue from email
- 0.8% → 9.8%Pop-up sign-up rate
(05) Proof
A fashion brand
Sales up 66% on last year. New customers at £18 against a £24 target.
Email was making 6% of revenue, the pop-up was converting 0.8% of visitors, and the Meta pixel was counting sales that never happened. We fixed the tracking, rebuilt the positioning and email flows around why their customers buy and return, and relaunched the ads on clean data. Less than three weeks later, sales were up 66% on the same time last year.
- 66%Sales up on the same time last year
- £18Cost per new customer, against a £24 target
- 6% → 16%Of revenue from email
- 0.8% → 9.8%Pop-up sign-up rate
(05) Proof
A fashion brand
Sales up 66% on last year. New customers at £18 against a £24 target.
Email was making 6% of revenue, the pop-up was converting 0.8% of visitors, and the Meta pixel was counting sales that never happened. We fixed the tracking, rebuilt the positioning and email flows around why their customers buy and return, and relaunched the ads on clean data. Less than three weeks later, sales were up 66% on the same time last year.
- 66%Sales up on the same time last year
- £18Cost per new customer, against a £24 target
- 6% → 16%Of revenue from email
- 0.8% → 9.8%Pop-up sign-up rate
A women's health supplement brand
104% revenue growth in 90 days, with no extra ad spend.
They'd tried multiple agencies and freelancers, and none could get the business growing again. We didn't run ads in week one. We worked on the offer first: how products were bundled, what we cross-sold and how the hero product was framed. Within 90 days revenue had more than doubled.
- 104%Revenue growth in 90 days
- £0Extra ad spend
- 40%Of revenue from email
Hear it from the client
A women's health supplement brand
104% revenue growth in 90 days, with no extra ad spend.
They'd tried multiple agencies and freelancers, and none could get the business growing again. We didn't run ads in week one. We worked on the offer first: how products were bundled, what we cross-sold and how the hero product was framed. Within 90 days revenue had more than doubled.
- 104%Revenue growth in 90 days
- £0Extra ad spend
- 40%Of revenue from email
Hear it from the client
A women's health supplement brand
104% revenue growth in 90 days, with no extra ad spend.
They'd tried multiple agencies and freelancers, and none could get the business growing again. We didn't run ads in week one. We worked on the offer first: how products were bundled, what we cross-sold and how the hero product was framed. Within 90 days revenue had more than doubled.
- 104%Revenue growth in 90 days
- £0Extra ad spend
- 40%Of revenue from email
Hear it from the client
(06) How to work with us
Let's find your biggest opportunity.
We take on 5 brands per quarter. Book your performance audit and you'll speak to Annissa directly.
- Performance auditA free 30-minute call with Annissa. We ask about your offer, traffic, conversion and retention.
- Your planOn a second call we show you your biggest opportunity and a proposal: what we'd do first, why, and what it costs.
- Build and launchWe fix the foundations first: tracking, margins, offer. Then we run the channels you need us in: Meta, Google and TikTok ads, your Shopify store, email and SMS in Klaviyo.
- Every weekDaily Slack support Mon–Fri. A written report every Monday: what's working, what we're changing, what we need from you. A strategy call every two weeks.
- ✓If we're a good fit, we'll tell you exactly what we'd do and why
- ✓If we're not, we'll tell you that too
(06) How to work with us
Let's find your biggest opportunity.
We take on 5 brands per quarter. Book your performance audit and you'll speak to Annissa directly.
- Performance auditA free 30-minute call with Annissa. We ask about your offer, traffic, conversion and retention.
- Your planOn a second call we show you your biggest opportunity and a proposal: what we'd do first, why, and what it costs.
- Build and launchWe fix the foundations first: tracking, margins, offer. Then we run the channels you need us in: Meta, Google and TikTok ads, your Shopify store, email and SMS in Klaviyo.
- Every weekDaily Slack support Mon–Fri. A written report every Monday: what's working, what we're changing, what we need from you. A strategy call every two weeks.
- ✓If we're a good fit, we'll tell you exactly what we'd do and why
- ✓If we're not, we'll tell you that too
(06) How to work with us
Let's find your biggest opportunity.
We take on 5 brands per quarter. Book your performance audit and you'll speak to Annissa directly.
- Performance auditA free 30-minute call with Annissa. We ask about your offer, traffic, conversion and retention.
- Your planOn a second call we show you your biggest opportunity and a proposal: what we'd do first, why, and what it costs.
- Build and launchWe fix the foundations first: tracking, margins, offer. Then we run the channels you need us in: Meta, Google and TikTok ads, your Shopify store, email and SMS in Klaviyo.
- Every weekDaily Slack support Mon–Fri. A written report every Monday: what's working, what we're changing, what we need from you. A strategy call every two weeks.
- ✓If we're a good fit, we'll tell you exactly what we'd do and why
- ✓If we're not, we'll tell you that too
Opens Annissa's calendar. 30 minutes, free.
(07) FAQ
Questions, answered.
Still unsure?
Talk it through on a call.
We'll go through your numbers and tell you straight if we're a fit.
Book your performance auditBook your performance audit1+1DTC brands doing £400k–£4m a year, with a product that already sells and paid ads already running, who want to become category leaders and have hit a ceiling or seen profit take a hit. Founders who make decisions on data, not gut.
We've actually built and scaled a brand ourselves. So we look at your ads with your P&L open next to them. We talk about profit, cash and margin, not just sexy ROAS figures.
You'll usually see early signs in the first 90 days. But this isn't an overnight fix. We're building growth that lasts, not a spike that disappears.
Yes. You don't have to hand us everything. Some brands come to us for traffic or retention alone and keep the rest where it is. What we ask is to see the numbers for the whole business, so we can report on overall profit and not only the channels we run.
It starts at £3,000 a month. What you pay depends on which pillars you need and the size of your brand, and you'll see a fixed monthly fee in your proposal before you commit. The minimum term is 6 months.
(07) FAQ
Questions, answered.
Still unsure?
Talk it through on a call.
We'll go through your numbers and tell you straight if we're a fit.
Book your performance auditBook your performance audit1+1DTC brands doing £400k–£4m a year, with a product that already sells and paid ads already running, who want to become category leaders and have hit a ceiling or seen profit take a hit. Founders who make decisions on data, not gut.
We've actually built and scaled a brand ourselves. So we look at your ads with your P&L open next to them. We talk about profit, cash and margin, not just sexy ROAS figures.
You'll usually see early signs in the first 90 days. But this isn't an overnight fix. We're building growth that lasts, not a spike that disappears.
Yes. You don't have to hand us everything. Some brands come to us for traffic or retention alone and keep the rest where it is. What we ask is to see the numbers for the whole business, so we can report on overall profit and not only the channels we run.
It starts at £3,000 a month. What you pay depends on which pillars you need and the size of your brand, and you'll see a fixed monthly fee in your proposal before you commit. The minimum term is 6 months.
(07) FAQ
Questions, answered.
Still unsure?
Talk it through on a call.
We'll go through your numbers and tell you straight if we're a fit.
Book your performance auditBook your performance audit1+1DTC brands doing £400k–£4m a year, with a product that already sells and paid ads already running, who want to become category leaders and have hit a ceiling or seen profit take a hit. Founders who make decisions on data, not gut.
We've actually built and scaled a brand ourselves. So we look at your ads with your P&L open next to them. We talk about profit, cash and margin, not just sexy ROAS figures.
You'll usually see early signs in the first 90 days. But this isn't an overnight fix. We're building growth that lasts, not a spike that disappears.
Yes. You don't have to hand us everything. Some brands come to us for traffic or retention alone and keep the rest where it is. What we ask is to see the numbers for the whole business, so we can report on overall profit and not only the channels we run.
It starts at £3,000 a month. What you pay depends on which pillars you need and the size of your brand, and you'll see a fixed monthly fee in your proposal before you commit. The minimum term is 6 months.
LumoSense footer
Growth for 6–7 figure eCommerce brands, from people who've built one. Offer, traffic, conversion and retention, all reading off the same numbers.
Book your performance auditBook your performance audit1+1