PPC (Pay-Per-Click)
PPC (Pay-Per-Click) Advertising
Maximise Reach, Minimise Waste, Drive Sales
PPC can be one of the most powerful tools for eCommerce brands - when done right.
Our PPC Advertising service doesn’t just focus on driving clicks; it’s about turning those clicks into revenue. We ensure every pound is spent strategically to reach high-intent customers who are ready to buy, giving you a solid return on investment. If it’s not making you money, we’re not doing it.
Campaign Strategy & Planning
Your PPC strategy is tailored to your audience, goals, and budget. We don’t waste spend on casual browsers; instead, we focus on reaching people who are ready to buy, making every click count.
Google Ads Management
We build and manage high-intent campaigns on Google Ads. By targeting the right keywords, we ensure your ads reach people who are actively searching for products like yours, driving valuable traffic that converts.
Social Media Advertising
We reach your customers where they spend their time, crafting paid social campaigns on platforms like Facebook, Instagram, and TikTok. Every ad is designed to move viewers from scrolling to buying, with messaging and visuals that drive conversions.
Remarketing Campaigns
Customers don’t always buy on their first visit. Our remarketing campaigns bring potential buyers back to your site, reminding them to complete their purchase and increasing conversion rates.
Conversion Tracking & Analysis
We monitor campaign performance in real-time, continuously optimising bids, targeting, and ad creatives to maximise your return on ad spend (ROAS). If it’s working, we double down; if it’s not, we pivot fast.
The Benefits The Benefits The Benefits The Benefits The Benefits
The Benefits The Benefits The Benefits The Benefits The Benefits
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High-Quality Traffic
We target customers who are already interested and ready to buy, bringing in traffic that’s more likely to convert.
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Efficient Use of Budget
We maximise each pound, making sure your ad spend works as hard as possible to generate revenue.
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Increased Sales & ROI
By targeting customers at the right moment, we turn clicks into conversions, ensuring a solid return on investment.
Our Approach
Our PPC approach is focused, data-driven, and all about maximising your revenue.
- Research & Strategy Development
We find the keywords and audience segments that will bring you the best ROI, setting up campaigns that attract buyers, not browsers. - Campaign Creation & Management
We handle everything from ad creation to bid management, using targeted messaging to convert high-intent searches and social media audiences. - Conversion Tracking & Optimisation
We track every click, adjusting in real-time to improve results. If it’s working, we double down; if it’s not, we make fast adjustments. - Remarketing for Higher Sales
We create remarketing campaigns to re-engage visitors who didn’t convert initially, making sure no opportunity is missed.
Deliverables
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Custom PPC Strategy Document
A tailored plan detailing campaign objectives, keywords, budget allocation, and performance targets.
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Platform-Specific Campaigns
Set up and management of ads on Google, and social media.
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Optimised Ad Creatives
High-performing ad copy and visuals focused on driving conversions.
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Detailed Performance Reports
Regular updates showing ROAS, conversions, and other KPIs, so you see the financial impact of every pound spent.
Is This Right For You?
Our PPC service is ideal for eCommerce founders who:
- Want high-intent traffic without wasting ad spend.
- Seek scalable, flexible advertising solutions that can adjust to seasonal demands and growth.
- Are focused on achieving measurable results and strong return on ad spend.
Frequently Asked Questions
What is PPC, and why is it important for my business?
PPC, or pay-per-click advertising, is a way to reach customers who are actively searching for products like yours. It’s valuable because it allows you to control your budget, target specific audiences, and only pay when someone clicks, making it a cost-effective way to drive sales.
How do you decide which platforms to advertise on?
We recommend platforms based on your target audience and goals. Google Ads is ideal for high-intent searches, while social media platforms like Facebook and TikTok work well for building brand awareness and retargeting. We tailor the strategy to your business needs.
What’s included in the monthly PPC management?
Our monthly management includes ongoing optimisation of bids, ad copy, and targeting, along with performance monitoring and regular reports. We continually refine the campaigns to ensure they’re as efficient and effective as possible.
How will I know if PPC is profitable for my business?
We provide regular reports with metrics like ROAS (Return on Ad Spend) and conversions, showing how PPC impacts your revenue. We track each campaign’s success, giving you a clear view of the return on your investment.
Do you work with smaller ad budgets?
Yes, we work with budgets of all sizes and focus on making every pound count. Our goal is to maximise your budget’s effectiveness, no matter the size, by targeting high-intent audiences and continuously optimising your campaigns.
Ready to Boost Your Sales with PPC?
Create a PPC strategy that drives results without wasting spend.
Let's start the conversation ➡️
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