Search Engine Optimisation (SEO) & Content Strategy

Get Found, Get Chosen, Get Sales

Having a great product isn't enough if customers can't find you.

Our SEO & Content Strategy service increases your visibility where it counts - so when customers are searching, they find you first. We cut through the jargon and focus on what actually moves the needle: strategies that improve your rankings, attract the right traffic, and turn clicks into customers. As consultants with founder-level experience, we don’t just “do” SEO and content; we build strategies tailored to your unique growth goals.

Link Building & Outreach

A practical, white-hat link-building strategy increases your site’s authority in search engines, driving organic traffic. We focus on quality links that have real SEO value, not just numbers.

Technical SEO Optimisation

We get under the hood of your site, fixing issues that may be dragging your search rankings down. Our technical SEO work includes optimising page load speed, improving mobile compatibility, and structuring data to make sure search engines can find and rank your store easily.

Keyword Research & Implementation

Using data-driven tools like SEMrush and Ahrefs, we find high-intent keywords that bring in visitors who are ready to buy, not just browse. Each keyword is chosen to target customers with a real interest in your products, increasing the chances they’ll convert.

Content Strategy & Creation

Content should build trust, educate, and lead to sales - not just fill up pages. We create a tailored content plan that includes high-value blog posts, product guides, user-generated content (UGC), and more, to increase engagement and keep your brand top of mind. Our content isn’t just for clicks; it’s for conversions.

On-Page Optimisation

From meta descriptions to product descriptions, we ensure every element of your content is aligned with what your customers are searching for, helping search engines index your site and customers find exactly what they need.

The Benefits The Benefits The Benefits The Benefits The Benefits

The Benefits The Benefits The Benefits The Benefits The Benefits

  • Increased Visibility

    Get your brand in front of more potential customers without increasing ad spend.

  • Quality Traffic

    Attract visitors who are actively searching for your products or services, leading to higher conversion rates.

  • Long-Term Growth

    Unlike paid ads, the benefits of SEO compound over time, providing sustainable growth.

  • Cost-Effective Marketing

    Improve your organic reach and reduce reliance on paid advertising channels.

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Our Approach

Our SEO and content approach is straightforward and results-driven. We create a clear roadmap to boost your organic visibility and convert visitors into buyers.

  1. Audit & Analysis: We begin with a technical audit to identify any issues holding back your search performance, including page speed, mobile optimisation, and overall site health.
  2. Strategy Development: Based on our findings, we craft a custom SEO and content strategy designed to attract high-intent traffic. This may include targeted blog posts, product guides, or UGC, depending on your audience.
  3. Implementation: We don’t just create a plan - we put it into action. From optimising on-page elements to creating content that converts, we handle every step.
  4. Monitoring & Refinement: SEO isn’t static. We continually monitor performance, track rankings, and adjust our strategy to keep your site competitive.

Deliverables

  • Keyword Strategy Document

    A prioritised list of target high-intent keywords with a plan for implementation.

  • Content Calendar

    A strategic plan outlining content topics, formats (blogs, UGC, guides), and publishing schedules.

  • Monthly Performance Reports

    Regular updates on traffic, rankings, and other key metrics, with insights and recommendations.

  • SEO Audit Report

    Comprehensive analysis of your current SEO performance, including technical issues and opportunities.

  • Optimised Website Elements

    Updated meta tags, headings, product descriptions, and more to improve on-page SEO.

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Is This Right For You?

Our SEO & Content Strategy service is ideal for eCommerce brands that:

  • Need to increase organic traffic without constantly increasing ad spend.
  • Want to reach buyers who are actively searching for their products.
  • Seek a scalable, long-term solution to drive revenue growth.

Frequently Asked Questions

How long does it take to see results from SEO?

SEO is a long-term strategy. While some improvements can be seen within the first few months, significant results usually appear around the 4–6 month mark. Unlike ads, the effects of SEO compound, providing lasting benefits.

Why is technical SEO important?

Technical SEO ensures search engines can access, crawl, and index your site properly. A well-optimised site performs better in search rankings and provides a smoother experience for users.

What tools do you use for SEO?

We utilise industry-leading tools like SEMrush, Ahrefs, and Google Search Console to inform our strategies and track performance.

What types of content are included in the strategy?

Our content strategy covers various formats to suit your goals, including blog posts, product guides, user-generated content (UGC), and even strategic partnerships. We choose the formats that best attract, engage, and convert your audience.

Ready to Be Found by More Customers?

Stop missing out on potential sales.

Let's start the conversation ➡️

 

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  • Conversion Rate Optimisation (CRO)

    Optimise your site to turn the traffic from SEO into paying customers, ensuring that increased visibility leads to more sales.

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  • UX/UI & Storefront Optimisation

    Improve the user experience to keep visitors engaged and guide them through the buying journey seamlessly.

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  • Data Strategy & Analytics

    Gain deeper insights into how your SEO and content efforts impact customer behaviour, helping to refine strategies based on real data.

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